Food chains passing soaring grain costs on to consumers
Firms raise prices but reduce contents of their containers
Farmers are making the broadest cuts to their livestock herds in decades, meaning meat at the supermarket will likely cost more in coming years. Middlemen are trying to shorten the duration of supply contracts to 90 days from one year so they can pass on higher costs more quickly. And food brands are shrinking the contents of their packages, from ice-cream cartons to beverage containers.
"Everyone's adjusting," Brenda C. Barnes, chief executive of Sara Lee Corp., said Thursday after the company reported a $695 million loss for the quarter ended June 28. That included an $850 million after-tax charge, mostly for writing down the value of bakery businesses hit by soaring wheat costs.
The Downers Grove, Ill., food giant, whose stable includes bread, cheesecake and hot dogs, is winnowing its product lineup and reducing the amount of meat in its Hillshire Farm deli packages, among other steps. Sara Lee expects its commodity and energy costs to climb an additional $500 million in its fiscal year ending June 2009, following a $350 million increase in fiscal 2008.
Before the grain markets stirred in the summer of 2006, the price of corn had stayed below $3 a bushel for a decade. In the space of two years, it surged as high as $7 a bushel. Soybean and wheat made similar moves.
Global grain demand has outstripped production for much of this decade, draining supplies to unusually low levels. Strong economic growth in the developing world is giving hundreds of millions of people the means to afford richer diets, such as grain-fed meat. High oil prices on top of aggressive government mandates, meanwhile, are stoking production of corn-derived ethanol fuel. U.S. ethanol makers, while still struggling for profitability, are forecast to consume one-third of the corn now growing across the Midwest — double their appetite of just two years ago.
In the past month, the speculative fever has eased. The corn futures contract for September delivery rose 14.25 cents a bushel to settle at $5.22 a bushel Thursday. Still, the efforts by ranchers, bakers and meatpackers to shift the burden of higher grain prices show they think their raw-material costs aren't returning to their old levels soon.
"They know prices aren't going backward," says David A. Schawk, chief executive of Schawk Inc., a Des Plaines, Ill., firm that designs packaging for companies. He figures that up to 5 percent of grocery products are shrinking, a level he calls unprecedented.
Recent comments
In reply to two posters above.
ULCR,Have you noticed that…It Ain't Over | Aug. 9, 2008 at 4:19 p.m.
What is this nonsense about reducing the weight of food and other…
Packaging Sizes | Aug. 9, 2008 at 3:40 p.m.
I just read that the oil bubble has burst and crude is plummeting…
Hmm that's funny.. | Aug. 9, 2008 at 10:01 a.m.
